This has been so massively requested, so I wanted to show you a full run through of what I do with my hair routine at the moment. This is a paid for advertorial with L’Oreal Paris, who’s products I use naturally. All of the products in this video are L’Oreal, not because they asked for them to be, but because these are what I genuinely use every time I wash, dry and style. Each product is seriously amazing, I really wouldn’t tell you about a product I didn’t like, I never have and I never will. And I truly think these products are awesome! Hope you enjoy guys!

Read my blog post!
Join me on the 11th September for the L’Oreal Paris @lorealhair snapchat takeover!
To find out more just visit:

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Products ❤

L’Oreal Paris Elvive Fibrology Air Shampoo:
L’Oreal Paris Elvive Fibrology Air Conditioner:
L’Oreal Paris Elvive Fibrology Air Dry Shampoo:

What I’m wearing ❤
Blazer :

Whats in the background? ❤

White Bed:
Gold pineapple and palm tree cushions:
Bedside tables:
All Bedding:
Flowers (use itf20off for 20% off):

Send me lovely letters ❤

Gleam Futures
6th Floor
60 Charlotte Street
London W1T 2NU


FAQ’s ❤

Q: How do you dye your hair that colour? What shade is it?
A: I have my hair dyed at the George Northwood Salon in London ( It is bleached at the roots and toned to a platinum or grey! I have a haircare routine video here:
And a blog post about my hair here:

Q: Where is your accent from?
A: I am from the North West of England, currently living in London!

Q: Do you work? What do you work as?
A: I was a University Lecturer in Fashion Retail at the University of Manchester for a few years, but as of 2015 I am a full time blogger and Youtuber 🙂

Q: What does Inthefrow mean?
A: Inthefrow is a shortening of ‘In the Front Row.’ It was a name I chose for my blog when I started it, inspired by an Alanis Morissette song called Front Row, and the connotations with fashion.

Q: What camera do you use to film?
A: I film my videos with the Canon 70D ( and my vlogs and outfit shots with the Olympus Pen EPL7 (

Q: What lighting do you use?
A: I use natural lighting and a softbox light:

Q: How did you design your video intro?
A: I had my intro custom designed by Alex: Give him an email if youre interested in an intro for your channel!

Music by Epidemic Sound (

Thankyou so much for watching and for the support always! Love you guys ❤

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